Jeff Popick, also known as "The Vegan Sage," is a keen visionary and one of the leading experts on the diverse effects our diet has on our lives and our world.

Jeff has worn many hats over the years, from lively radio host ("Vegetarian Lifestyles," KIEV 870 AM, Los Angeles) to millionaire businessman to passionate author.

His latest book, The Real Forbidden Fruit: How Meat Destroys Paradise and How Veganism Can Get It Back, offers a compelling look at how Jeff believes the world was created to be a paradise and the single cause of our demise has been meat.

Jeff's assertion is the forbidden fruit was actually meat, and he offers a logical, rational and systematic road map showing the reader how he got there.

Jeff's passion is helping people embrace the principles of veganism and, in so doing, create the paradise the world was originally intended to be. To that end, Jeff is heavily involved in marketing and promoting the vegan message and is also developing healthy and humane vegan products.